Commercial Painting: 5 Tips for Choosing Colors

If you are a business, it's always important to make a great impression whenever customers and prospects visit your premises. There are many ways to do this, and one unusual but effective way is choosing the right paint color for your building's interior and exterior. For starters, the right paint color on the outside ensures you have curb appeal, and the right paint color inside will invite people to come back.

While it's all too easy to settle for a shade of white, we advise you to consider all your options. After all, there's literally a rainbow of colors to choose from and many color combinations to explore if you really want to put a stamp of uniqueness on your business. To help you out, we bring out these four awesome tips for choosing the right paint color for your commercial building.

Let The Psychology of Colors Guide You

Color psychology is a real thing, and science tells us that colors have the ability to impact people's moods, feelings, and behaviors. To give you an example, colors such as red, orange, and yellow are considered warm colors, but they can also be overwhelming in large quantities. Colors such as blue, purple, and green often evoke a sense of calmness but can also make one feel sad or indifferent.

Therefore, when shopping for the best color for your commercial building, it helps to research the science behind how each primary color on your list can affect moods and emotions. If you want to keep your workers invigorated and motivated, keep red in mind. But if you want your staff to have an environment with little distractions where they can focus on their work, try colors in the blue area of the color spectrum.

Don't Forget the Color Theory, Too!

Besides the psychology of color, you also need to pay attention to the color theory when considering your commercial painting options. The color theory will help you work out the best color combos so that your business's environment can be perceived in the best light. The good thing is, you don't need to be a painter or an artist to understand how the color theory works.

All you have to know is that the traditional color wheel categorizes colors into primary colors, secondary colors, and tertiary colors. Colors that are placed across each other on the color wheel tend to complement each other well. When colors are complementary, one should be used as the main color, while the other one can be used to create accents. Examples of complementary colors include orange and blue, yellows and purple, and green and red.

Choose a Color Palette That's On Brand

According to Ibisworld.com, the painting industry is estimated to be worth $43 billion. With an industry that large comes lots of options for paint. While it's sometimes exciting to have so many color options and combos to choose from, it's important to keep your commercial painting efforts aligned with your brand. Chances are you have already decided on your brand colors. Therefore, now is the time to improve your brand recognition by emphasizing those colors throughout your business environment.

If your logo contains many colors, make sure you strategically incorporate them when deciding your building's commercial painting design. When customers encounter your brand and its logo elsewhere after visiting your place of business, they will be able to easily recognize it.

Factor In Your Surroundings

The last thing you want is for your commercial painting project to clash with your surroundings. But that's not only the main concern. If your building is located in a commercial area, it's important to ensure that any colors adhere to rules and regulations in that area. If there are no codes to follow, you will have more flexibility when choosing the right colors. The important thing to keep in mind is to use colors that blend well with your surroundings while also helping you to stand out more.

Some Examples to Get You Started

These great tips for choosing the right commercial painting color options will help get you started, but we also have some combo suggestions to keep you on track. Generally, colors that go well in an office environment are colors that reflect the nature of business carried out in that office. Mostly, it's preferable to keep the colors neutral to avoid too many distractions.

In contrast, neutral colors can be too depressing in a warehouse, so it's better to use brighter colors to boost morale. Ideally, in retails stores, you want colors that can quickly capture the attention of shoppers, for instance, vibrant reds and oranges. However, keep in mind that vibrant and bold commercial paint colors should be used sparingly.

For best results when choosing commercial paint colors, we recommend partnering with a reputable commercial painting contractor like DH Painting. We have extensive experience in this department, and we will help you make the best impression on the people that matter to you. Get in touch now!